by didietc/ March 26. 2014/ 0 Comments/ Clients
unicef
Prisma Public Relations managed communications and events for UNICEF’s salt iodization campaign in Indonesia.

Prisma’s involvement included logistical coordination and media relations for the visit of Sir Roger Moore, UNICEF Special Ambassador on iodized salt, and the design and development of an 18-month outreach program called “The Roger Moore Challenge,” involving seminars for regents, school program, and media relations across Indonesia to encourage iodized salt consumption.

Prisma also developed the key messages and provided coaching for Sir Roger Moore on message delivery for an Indonesian audience.

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