by didietc/ March 26. 2014/ 0 Comments/ Clients
tetra
Prisma Public Relations conceived and managed the “Drink Milk” campaign featuring Ricky Soebagdja, Indonesia’s badminton World Champion and Atlanta Olympics gold medalist, as the campaign’s ambassador to educate government officials and consumers about the importance of drinking milk.

The campaign, originally held in three cities in 2004, was expanded to six cities in 2005 and nine cities in 2006. As part of the expansion, Prisma oversaw the organization of a national badminton tournament with more than 700 young athletes competing for the Jakarta Governor’s Cup.

As part of the communications brief, Prisma drove media coverage that highlighted the health issues related to milk consumption and created a number of media engagement opportunities to expand awareness on the campaign.

Other Achievements


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