@america

by didietc / March 26. 2014

Prisma Public Relations was a core part of the team that designed, built, and operated the world’s first private-sector initiative to conduct public affairs and outreach on behalf of the US Government. In addition to our principal role in the design and concept behind this initiative, which was inspired by President Obama’s “New Beginning” speech, […]

Pertamina

by didietc / March 26. 2014

Prisma’s contributed day-to-day communications (monitoring and issues analysis) and training and support for internal and external communications capabilities, in this multi-million dollar engagement. The internal effort received a Silver Award from Asia Pacific PRWeek, the most prestigious public relations award in Asia-Pacific. Other Achievements

Starbucks

by didietc / March 26. 2014

Starbucks selected Prisma Public Relations to launch the international coffee giant, which is as famous for its brand as for its coffee. Prisma provided initial advice to Starbucks management on key sensitive issues before developing a communications plan to launch the brand. Prisma then handled the opening of Starbucks’ first store, as well as follow-up […]

Nestlé

by didietc / March 26. 2014

Prisma has worked with Nestlé on product marketing communications, including the launch of new variants and product categories. Prisma also supported Nestlé on corporate positioning and media relations, especially in connection with the company’s “creating shared value” approach to corporate sustainability. Other Achievements

Philips

by didietc / March 26. 2014

Prisma Public Relations began working with Philips in a turn-around situation during which the client’s expectations were not being met by its existing agency. Prisma revamped Philips’ communications function by developing creative and compelling communications, delivered by its experienced and professional team. Prisma’s brief covered all business sectors – corporate, lighting, healthcare, and consumer lifestyle […]

Tetra Pak

by didietc / March 26. 2014

Prisma Public Relations conceived and managed the “Drink Milk” campaign featuring Ricky Soebagdja, Indonesia’s badminton World Champion and Atlanta Olympics gold medalist, as the campaign’s ambassador to educate government officials and consumers about the importance of drinking milk. The campaign, originally held in three cities in 2004, was expanded to six cities in 2005 and […]

Nokia

by didietc / March 26. 2014

Prisma Public Relations was retained by Nokia Indonesia to drive media coverage of its products, while managing the brand and its then-iconic status. Prisma’s brief included maintaining relations with more than 80 general and telecommunications-specific media sources and ensuring that product launches and other developments yielded Nokia industry-leading coverage. Prisma also counseled Nokia on building […]

A Mild

by didietc / March 26. 2014

Prisma worked with one of Indonesia’s most recognized brands through media relations around the brand’s sponsorship activities, particularly by using sports (IBL basketball and billiards) and music (local and international artistes – Java Jazz, Soundrenaline, Jak Jazz). Prisma also assigned to extend the brand’s image through new community-based activities that reflected the brand’s specifically Indonesian […]

Unicef

by didietc / March 26. 2014

Prisma Public Relations managed communications and events for UNICEF’s salt iodization campaign in Indonesia. Prisma’s involvement included logistical coordination and media relations for the visit of Sir Roger Moore, UNICEF Special Ambassador on iodized salt, and the design and development of an 18-month outreach program called “The Roger Moore Challenge,” involving seminars for regents, school […]